Best Buy’s internet movie store launches this month under the CinemaNow brand

Posted on May 18, 2010

That Best Buy is ready to launch its entry into the online video on-demand game is not at all a surprise, but we weren’t expecting to see such a familiar name. The retail giant purchased the CinemaNow brand away from Sonic Solutions (explaining the latter’s sudden switch to RoxioNow) and will start selling movies sans-disk to web connected devices later this month, starting with LG Blu-ray players (where buyers won’t see the Best Buy logo at all) and home theater in a box systems, followed by Samsung’s internet connected home theater equipment and of course the house Insignia brand. As planned, it will have “first run” movies for sale as soon as they arrive on DVD, with rentals for $2.99 – $3.99 per movie and purchases at $9.99 to $19.99, including HD titles and some available in 1080p. Apparently the name game is how Best Buy plans to sneak boxes with its store embedded through other retailers, we’ll see how Wal-mart / VUDU, Amazon and the rest respond to the challenge.

By Richard Lawler

Posted in: GETGIT